While the 2023 Mississippi State football season didn’t go according to plan, the Bulldogs are making moves on the NIL front to prepare for a better future.
It seems like the Mississippi State Bulldogs are really moving in the right direction when it comes to building up their NIL. While there was a narrative that MSU didn’t have much working for it in terms of NIL, Mississippi State athletics director Zac Selmon is seemingly working to undo that and ensure the Bulldogs can field a competent football program.
And so, The Bulldog Initiative has been seeing some really solid success with the work that folks like Selmon, Charlie Winfield, and so many others have been putting in as of late.
The Bulldogs are focused on ensuring the Mississippi State football program continues to thrive in the future and there’s a good reason for that. Football is a massive revenue generator for universities (and athletics departments and college towns and so on and so forth).
So, to oversimplify things a bit, if the football team is good, everything else has a chance to be good.
Mississippi State football: MSU Bulldogs making huge NIL push
And that’s why Mississippi State making such a huge NIL push (to the tune of breaking the goal set during a brief fundraising drive) is a big deal. Mississippi State very quickly raised $1.2 million (with a pledge of having $1 million being matched) and there’s still time to donate.
The Winning Drive fundraising campaign has been a pretty big win for the Bulldogs’ NIL efforts. A considerable amount of money is being funneled into Starkville to help improve the football program compete amongst its peers in the SEC.
It’ll be fascinating to see how the recruiting efforts from the Mississippi State Bulldogs play out thanks to this NIL push.